105.3 WSGC-FM: We Serve Granite Country
105.3 WSGC is the community radio voice for Elbert and Wilkes counties in an area of northeastern Georgia which we call “Granite Country.”
There are very few areas where the local radio station dominates radio listenership, and 105.3 WSGC is fortunate to be among this unique group of radio stations. 105.3 WSGC provides a full-service format that focuses on local news, sports, weather, community events and local involvement. It’s a unique relationship that dates back to 1947 when sister station WSGC (AM) began broadcasting in Elberton.
Broadcasting 24 hours a day, 7 days a week from the tallest broadcast tower in the Georgia-Carolina region, 105.3 WSGC provides primary signal coverage to Elbert, Wilkes, Oglethorpe, Madison and Lincoln counties in Georgia; and Abbeville and McCormick counties in South Carolina. Included in this area are the world’s largest deposits of granite used for construction and monument manufacturing, and the heavily visited Lake Russell and Lake Thurmond recreation areas.
The 105.3 WSGC format consists of heavy local news and information focused on the residents of Elbert and Wilkes counties. The emphasis is always LOCAL.
ABC News is heard at the top of every hour. Local News is heard throughout the broadcast day, with expanded newscasts at 6:30, 7:30 and 8:30 a.m.; 12:40 and 5:05 p.m. Monday-Friday.
Local Obituaries are broadcasts at 7:55 a.m., 12:30 and 5:30 p.m.
Sports is heard at 6:45, 7:20 and 8:05 a.m.; 12:50 and 5:15 p.m. M-F. Saturdays 7:20 a.m. and 12:50 p.m.
105.3 WSGC broadcasts community information hourly on its Community Calendar feature. Local birthdays are broadcast as 6:20 a.m. and 7:45 a.m.
105.3 WSGC’s popular classified ads program, Swap & Shop, featuring local callers, airs from 8:40-9a.m. M-F.
105.3 WSGC local weather forecasts are heard not less than twice hourly. When severe weather happens, local residents know to turn to 105.3 WSGC for emergency information. For the latest weather information, the station maintains direct electronic connections to the National Weather Service offices in Atlanta and Greenville-Spartanburg, SC.
WSGC broadcasts the full schedule of Elbert County High School sports at WSGCRadio.com and 1400 AM/96.5 FM. Atlanta Braves baseball at 105.3 FM and WSGCRadio.com.
The 105.3 WSGC target audience is 25 years plus, but 105.3 WSGC is the community radio station and its programming appeals to everyone.
As a mass-appeal community voice, 105.3 WSGC features modern Country music blended with hit songs of the past twenty years. Arbitron has surveyed Elbert County radio audiences since 1977, and Country music has by far been the most popular choice of this area’s radio listeners. 105.3 WSGC’s Country music format, coupled with all its local community features, makes it a big hit with listeners and advertisers.
105.3 WSGC broadcasts as a Class A FM radio station with 6000 watts from the top of the tallest tower in this region, located near the Elbert-Wilkes County line off Highway 17. This strategic location provides primary coverage to Wilkes, Elbert, Madison, Oglethorpe and Lincoln counties in Georgia; Abbeville and McCormick counties in neighboring South Carolina. Our big regional crystal-clear FM stereo signal also reaches portions of Hart, McDuffie, Taliaferro and Columbia counties in Georgia; Anderson and Greenwood counties in South Carolina. Click here to see the 105.3 WSGC coverage map.